Identity Standards

Last Update Oct. 21, 2008

Welcome to the Corn Products International Identity Standard Web site. This explains how to use the Corn Products International logo, and includes downloadable, print-quality eps and jpg files. For more information on this and other elements of our brand identity, read the Identity Standards Manual.

The logo, as presented here, is the official and only logo to be used to identify Corn Products International as a corporation. Any questions regarding these guidelines should be directed to Corn Products International's Corporate Communications department at 708-551-2604, or via e-mail at, corpcomm@cornproducts.com.

• Two logo versions are available.
• The Corn Products International logo may be reduced or enlarged, but the height-to-width ratio cannot be altered. Do not attempt to remake them with your own image manipulation or desktop publishing applications. Use the graphics provided.
• The Corn Products International, Inc. logo consists of the logomark (the circular design of straight and gradually upward curving lines) and the logotype (the words Corn Products International).

• Do not use the logomark alone or as a graphic device. The Logomark is the circular graphic of straight and gradually upward curving lines.
• Color Basics:
  • The green logomark and the black logotype is preferred. Always strive to use this version.
  • Specify Corn Products International Green (PANTONE® 341 or process: 100% cyan, 67% yellow, and 29% black)
  • When you must use one color, all-black is preferable.
• Font Specifications:
  • For text in all professionally prepared and typeset materials, including mailings, product packaging, company literature, convention and trade show exhibitions, advertising, public relations, and ad specialty and promotional items, the preferred type fonts are Avenir Book and Avenir Black. Helvetica Condensed and Gill Sans may also be used.
  • For headlines, call-out and accented text, Times New Roman may be used.
  • For internal communications and person-to-person correspondence, Arial is recommended.

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